06 Jul Be Storm Ready With Natural Gas
by Katie King |Katie@ewbullock.com
Be Storm Ready With Natural Gas
The beginning of Hurricane season presents the perfect opportunity for Pensacola Energy to remind potential customers that natural gas works, even when there’s no power. EW Bullock developed an integrated, omni channel campaign to deliver the message through a variety of tactics.
First, we maximize all of Pensacola Energy’s owned channels and share the message via PensacolaEnergy.com, their GreenPower eNewsletter, bill inserts and on their social media channels.
The message is then amplified with a media campaign that includes the following elements:
• Programmatic digital display advertising
• Home page takeover on weartv.com
• E-mail targeted to 25,000 Escambia County homeowners
• Broadcast TV
• Magazine advertising
• Newspaper advertising
• Digital outdoor billboards
• Poster panel showing
This annual campaign, layered with Pensacola Energy’s ongoing campaigns touting the value of natural gas has proven to drive results in the form of phone calls and emails with requests for new natural gas service.
Pensacola Energy offers rebates of up to $3,000 when customers convert to natural gas. These rebates provide a measurable outcome to determine how much demand we are creating for natural gas service.