13 Mar Outperforming Corporate and Industry SEM Benchmarks
by Leslie Perino |Leslie@ewbullock.com
Outperforming Corporate and Industry SEM Benchmarks
EW Bullock manages an ongoing SEM campaign for Centennial Imports – Mercedes Benz of Pensacola that consistently outperforms performance industry benchmarks and metrics set forth by the brand.
Target audience: Prospective new and pre-owned luxury car buyers located within 50 miles of the Mercedes Benz of Pensacola and competing local dealerships.
Campaign timeframe: January – December 2019
Campaign objective: drive qualified traffic to https://www.mbofpensacola.com/
KPI #1 – Average cost per click (CPC) under $1.00
Automotive industry benchmark – average CPC of $2.46
Mercedes Benz corporate benchmark –average CPC of $2.70
Mercedes Benz of Pensacola – average CPC of 86¢
KPI #2– Click Thru Rate of at least 4%
Automotive industry benchmark – average CTR of 4%
Mercedes Benz of Pensacola New Car ads – average CTR of 4.64%
Mercedes Benz of Pensacola Pre-owned Car ads – average CTR of 7.63%
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