“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein

It’s easy to default to digital advertising because there are so many great measurement metrics that can be attached to it. However, businesses should not discount the tactics that are harder to measure. Traditional media such as TV, radio and print still have tremendous value when used strategically, and when paired with digital tactics they can become even more powerful.  The tricky part comes in determining the right mix for your business and your budget. Developing media plans and budgets is one of our favorite things to do. If you need help with your planning, we’d love to be your strategic advisor.