Brent Lofts Launch

 

Recently EW Bullock worked with Bobby Switzer and One Palafox Place management to promote and premier The Brent Lofts — a luxury downtown condominium complex housed within One Palafox Place – a 4.5-acre block at the corner of Palafox and Garden streets, an area rich with restaurants, retail shops, and offices.

The Brent Lofts features 30 individual units, offering an elegant, contemporary living set amidst the 115-year-old Brent Annex building with plenty of historic charm. Each loft offers 12-foot ceilings, expansive windows, exposed historic brick accent walls, custom-built cabinetry, high-end appliance packages and plenty of amenities for its residents. Sizes range from one-bedroom, one-bath studios starting at approximately 400-square feet; to two-bedroom, 2.5-bath deluxe residences and close to 1400-square-feet.

The Brent Lofts premiered in early June. Our target demographic market was focused primarily on Pensacola Bay Area empty nesters looking to downsize, or working professionals wanting something hip and historic, with easy access in the heart of downtown.

EW Bullock was tasked with developing a portfolio of assets to market the lofts for sale and initiating a public relations campaign to generate press coverage.

The body of work includes the website, brochures and sales kits, e-mail invitations, pop-up banners, wall-clings, a slide show, and public relations initiatives.

The launch was a tremendous success. Within five days of the launch party deposits were secured on 20 units with several more contracts secured in the following weeks. At the time of this publication only seven units remain available for purchase.

Website

 

Brand Identity System

 

Brochure

 

Photos of Launch Party

Banners and Collateral