What We Do
We believe the total integration of communications is vital to success in the business world. At every point of contact, communications must be tied together so that each component is not only part of a coherent plan, but also reinforces every other component. E.W. Bullock Associates is geared to be a resource for a coordinated marketing, advertising and public relations efforts and to provide our clients with a "total job" from the research and concepts to implementation through evaluation.
- Marketing Research and Planning
- E.W. Bullock Associates is dedicated to the principle that sound research and strategic development is essential to the creation of fresh, enlightened and successful solutions to marketing communications problems. We understand how easy it is to be off target if you do not have a full understanding of your prospective market and what motivates them to buy your brand. This simple philosophy has contributed greatly to our clients' success and thus to our success. To that end, we very strongly believe in continually assessing the characteristics of the markets in which we operate.
- Media Planning and Buying
- The most innovative and highly creative advertising is meaningless and will fail if presented to the wrong audience, at the wrong time or in the wrong place. In this regard, we feel that competent media decisions are critical to the on-going success of any campaigns.
- Creative Services for Print, Broadcast and Internet
- Our goal is development of design solutions that not only maintain rigorous design standards but also function effectively in a wide range of media. Our goal is also to provide a detailed analysis of all visual elements related to a communications program from advertising media to signage to brochures. We maintain excellent working relationships with many broadcast and interactive production houses as well as printers and prepress providers.
- Publicity, Media Relations & Crisis Management
- Sometimes overlooked as a marketing communication strategy, public relations encompasses a broad range of tactics that can significantly boost an organization's visibility and positively enhance other marketing communications tactics. E. W. Bullock Associates' public relations experts specialize in media relations, increasing companies' publicity in consumer, trade, regional and national media outlets. When target audiences see articles or television segments about a company, the third-party endorsement it provides enhances the company's credibility and stature in audiences' minds, which has a positive "ripple effect" on the rest of the tactics of the integrated campaign.
